Case studies
Brand identities taken from the first sketch to the finished system: logo, colours, type and the pieces that carry them.
MAISON FILIA
Brand identity
Maison Filia is a Paris embroidery studio, and its brand had to work in thread before it worked on screen. This case study follows the identity from a single continuous-stroke monogram through a two-colour system, a thirteen-piece patch range, gold-foiled packaging and the studio website.
WEBGOAT
Brand identity
LYSTYP
Brand identity
NANA CHIC
Brand identity
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Logo, colour system, type and the templates that keep them consistent — built to be handed over, not guarded.
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