Custom themes, no page builders
Every template is hand-written PHP. Lighter pages, no plugin sprawl, and code the next developer can actually read.
WordPress
& PHP developer
I build custom themes from scratch, no page builders.
WooCommerce integrations, ACF-driven templates, and SEO written directly into the code. Before WordPress I designed brand identities, and I still do.
§ 01 What I actually do
I write WordPress themes by hand
Custom post types, ACF field groups, WooCommerce flows, and the PHP that holds it together. I care about the parts users never see: escaped output, nonces on every form, images served at the right size, and pages that stay usable with a keyboard.
That combination means I can take a project from a blank page to a site that ranks and converts, without a handoff in the middle.
WooCommerce beyond the defaults
Custom quote-to-order flows, transactional emails, and checkout logic shaped around the business rather than the other way round.
SEO built into the code
Titles, meta descriptions, canonicals, robots directives and JSON-LD structured data, written in PHP. No SEO plugin required.
Performance and accessibility by default
AVIF and WebP, correctly sized image variants, WCAG AA contrast, ARIA landmarks and keyboard navigation.
AI as part of the workflow
I work with AI daily for code review, refactoring and SEO analysis, and I build with the APIs too. The judgement on what ships stays mine.
Recent projects
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Ready to start your project? Let’s discuss how I can help you achieve your design goals.
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Focus
WordPress & PHP
Based in
Paris, France
Also
Design & SEO
Available for
Freelance projects
Daily. PHP · WordPress · WooCommerce · ACF · SCSS · JavaScript · MySQL · Git
§ 03 Start a project
Tell me what you need
A few lines about the project and its budget range are enough to start. I answer every message myself.
FAQ
I can maintain a site built with one, but I build from scratch. Hand-written themes are lighter, easier to debug and cheaper to own over time.
Yes, and it is often what I enjoy most. I read the code first, keep the existing conventions, and refactor only what the task actually requires.
Yes. I designed brand identities before I wrote PHP. On small teams that removes a handoff; on larger ones it means I read a mockup accurately.
Daily, for code review, refactoring and SEO analysis, and I build with the APIs too. It removes the tedious parts of the job. The judgement on what ships stays mine.
Paris, France. Comfortable with remote and hybrid arrangements.