Maison Filia is my own embroidery and textile-marking studio in Paris, and its site is where my WordPress work goes deepest. I built the theme from scratch: custom post types, ACF-driven templates, and a WooCommerce quote flow where the form creates the order and fires the transactional emails. The SEO engine is written straight into the theme with no plugin, handling titles, meta descriptions, canonicals, robots directives and JSON-LD for Organization, LocalBusiness, Service and FAQPage. Output escaping, nonces, upload whitelisting, AVIF imagery and WCAG AA contrast are part of the build, not an afterthought. Running the business myself means I own the results, not just the code.