Client:

WEBGOAT — an EU-funded project dedicated to promoting sustainable goat farming practices and rural innovation across the Mediterranean region.

Mission:

To design a cohesive brand identity and visual system that communicates WEBGOAT’s mission: fostering collaboration, sharing research, and supporting small-scale farmers through accessible knowledge and resources.

Challenge:

WEBGOAT needed a modern yet approachable visual identity that reflects its focus on sustainability and rural development while engaging diverse stakeholders — from farmers and researchers to policymakers and the general public. The goal was to translate complex project objectives into a clear, consistent, and trustworthy brand presence online and offline.

Outcome:

The result is a unified brand identity and custom website tailored to an EU project context. We delivered a complete brand guideline, including logo variations, color palette, typography, and visual assets. Additionally, Word and PowerPoint templates were created to support consistent communication among partners. The custom WordPress theme integrates APIs, custom post types, and data visualisation to effectively showcase project deliverables and impact.

Disclaimer:

This project is a fictional concept inspired by real EU-funded work I contributed to as an employee. It has been reimagined solely to showcase my design and development skills.